The New York Website Designer

Meet the Team.

Meet Andrea Bertola Shaw, Owner and Designer (a/k/a “The New York Website Designer”)
Favorite Quote: “The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do."

Andrea, "The New York Website Designer", was recently interviewed by Advanced Photoshop Magazine for their 100th Issue. For this special article they wanted to reach out to some of the biggest names in the creative world and Andrea was honored to be chosen as one of them! Andrea is one of NYC’s most in-demand, affordable web designers. (She is frequently interviewed by journalists to give her expert opinion as one of the up-and-coming leaders of the web design and online marketing industry!) 

If the internet is a worldwide web, Andrea is a nimble spider familiar with every loophole. In ever new and creative ways, she gets the word out about your business and produces the clicks that bring in qualified potential website visitors. 
 Andrea is especially passionate about working with entrepreneurs & professionals and her clients love the one-on-one personalized attention they get from someone who truly understands the entire creative process. 

Her father, Joseph Bertola, (the former Global Alliance Director for Microsoft at Accenture) ignited her passion for all things "computers" at a very young age. She launched her first web design company in 2003. Since then she has worked with hundreds of clients as an online marketing consultant/ website designer. Clients include: Wall Street executives, best-selling authors, Entertainment Unions, PR firms, lawyers, bloggers, surfers, doctors, artists, photographers, non-profit organizations, therapists, holistic healers, cinematographers, real estate agents, jewelers, actors, musicians, and that's just the tip of the iceberg!

Never reticent or retiring, Andrea throws herself headfirst into cutting-edge, unexpected online marketing strategies. Under her watch, many of her client's sites have more than doubled their website hits. Her clients are regularly featured in prestigious news outlets such as: The New York TimesThe Wall Street Journal, Bloomberg, NY1, CNN, FOX, NBC... and more!  Clients have happily expressed that their increased market share and media attention springs in part from Andrea's diligent and creative online marketing skills. 

In her personal life, Andrea brings her enthusiasm and creativity to the theater. She has directed Off-Broadway and has her Master's degree in Theater Education. Andrea lives in Manhattan with her husband Steven.


Our skills are augmented by a close-knit team of world class designers, copywriters, back end programmers, SEO gurus and Analytics specialists, ensuring that no project is too big or too small.

Russell Geltman, Cinematographer

Announcing an Exciting New Partnership! The New York Website Designer is thrilled to announce a partnership with Russ Geltman (The New York Film Shop) to provide an exclusive package for clients! The New York Film Shop is a full service film and video production company based in New York City, New York specializing in commercials, documentaries, online marketing campaigns, corporate video production, music videos and personalized video content. 

Russell Geltman is a New York based Cinematographer who got his start in Television in Los Angeles, working as a Union Camera Assistant on shows such as "Entourage", "ER", and "Deadwood". With this partnership, you can have Hollywood quality videos on your website! Our in-house production team consists of NYC and Hollywood professionals who have recent experience working with BMW, The Olympics, American Express and Nielsen. We have our finger on the pulse with the latest technologies and equipment enabling us to provide the highest quality film/video content in a streamlined and affordable way. With the New York Film Shop, you get a Hollywood quality product and the ultimate star treatment. 
Lillian Rodriguez, Social Media Maven

Lillian is a social media maven working with The New York Web Designer, Andrea Bertola. Lillian graduated from New York University with Honors ready to take on the world. What she found is that taking on the world nowadays includes becoming an expert at social media. Now 3 years later, through her social media prowess, Lillian has gotten work opportunities in her field, been invited for radio interviews, grown her professional network, communicated with and learned from top industry professionals in her field, and most importantly relentlessly created a personal brand. 

With the accessibility of social media, the power of promotion, publicity, and branding are at your fingertips. It took Lillian over 3 years to get to the point she is now with social media, but she’s excited to give your product, brand, company, and/or blog the vigorous attention it needs to catapult your online influence in a month or less. 

Lillian’s qualifications to help you grow your social media network. See for yourself: she has o
ver 56,000 likes on her Facebook Fan Page ( and over 11,000 followers on Twitter and growing every day (
Patrick Harmon, Marketing Specialist and Designer

Patrick is a New York-based interactive marketing specialist and designer. A 13 year industry veteran, his experience is vast – ranging from boutique marketing firms to Mad Men-style behemoth agencies. He's filled roles as diverse as interactive producer, account manager, digital strategist, information architect, designer, copywriter and even proofreader. His projects have been recognized by iNova, WebAwards and the EPA. 

Patrick knows the value of collaboration. Any successful project starts with getting to know your clients, understanding their goals, and putting forth the right creative solution to meet their needs. Thanks to his diverse experience, he can recommend a well-informed approach to meet almost any objective, budget and timeline. His specialties include interactive project management, graphic design and front end web development for a variety of interactive channels (websites, eCRM, banner campaigns, mobile and social media to name a few.) 

When Patrick isn't glued to his computer, you can probably find him exploring his other passions: playing guitar, writing and recording songs, acting and, most recently, watching Breaking Bad marathons with his wife, Erica, and their 4 – four! – cats.