Type-A – The Business of Blogging wrote an article titled “Get Your Affiliate Links Ready For Q4.” Andrea was asked to share a strategy that bloggers can use to make the most of the
monetization opportunities that present themselves in Q4. Read the article here

She was quoted in the following section:

Start Early – the Shopping Season is Just 33 Days Long
Andrea Bertola Shaw of The New York Website Designer LLC recommends that both bloggers and brands get started early to capture the biggest slice of the consumer’s budget:

Every year people are starting to shop for the Holidays earlier and earlier. This year, the official holiday shopping season will have 33 days. Brands should try to get early holiday shoppers before the first 6 days of the holiday shopping season (Thanksgiving to Cyber Monday). That way, there are more consumer dollars available to them.

Bloggers can prepare for the holidays in the following ways:

• Each week, write a post with different holiday gift giving guides. Examples: Top 10 gift ideas for Mom/Dad/Brother-in-Law.
• Pack your posts with links to your items (or affiliate links).
• Offer a discount with an expiration date of two weeks after the post is published.